Among the Hindu temples of Karnataka, the most famous and most revenue generating temple at present is Kukke Subrahmanya temple in Subramanya village in the picturesque western ghats of Dakshina Karnataka. About the question of the popularity of this temple and the increasing annual income to this temple, I believe there are some reasons.
01. Strong belief in traditional astrology and the horoscope of individuals. Kukke Subramanya temple, KA findmessages.com
02. Superstition and fear.
03. Kukke Subrahmanya temple is a parikara kshatra for dosha related to horoscope such as Sharba Dosham.
04. Influence and impact of visits by celebrities to the temple.
05. Impact created by astrologers on their clientele
06. Nice natural ambiance around the temple.
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Believers in astrology are concerned about certain negative aspects that might affect their peace and tranquility. One is the bad effects of Sani Bhagavan (Saturn); its effects will last for seven and half years. For remedy lakhs of Hindus visit Thirunallar near Karikal in the Union territory of Pondicherry- the only major parikara sthalam in south India. Chevvai Dosham - it related to marriage and compatibility of the couple. As for the bad effects such as business loss, slow progress in life, etc of shadow planets Ragu-Ketu (twin serpents) the parikara sthalam (for Rahu) is Thirunageswaram temple near Kumbakonam, TN. As far as the Kaala Sepa Dosha or just Naga Dosha, the negative effects are many -loss of peace of mind, restlessness, etc. For remedy devotees visit Kalahasti temple near Tirupati in AP and lately make a pilgrimage to Kukke Subrahmanya temple near Mangaluru, KA.
02. Superstition: Invariably people who have belief in horoscope and the words of advice of astrologer are more driven by fear / anxiety psychosis than rational thinking and agree to follow whatever the astrologer says. Almost most of the astrologers exploit this human weakness.
03. Parikara Kshetra: About Kukke Subramanya temple, it is one of the seven Mukti Kshatra established by sage Parasurama. Apart, it is a famous Parikara kshatra for Naga Dosha. Countless devotees come here to seek remedy and participate in the sevas like ‘Sarpa Samskara’ or ‘Naga Pratishthe’ or ‘Ashlesha Bali’. The temple is considered as the ultimate place to attain relief from any kind of 'naga doshas'.
Why do the devotees in thousands visit this temple each month?
For the past 700 years, the poojas and daily rituals in the temple are conducted by Madhva Brahmins as per "Tantra Sara Sangraha" of Madhvacharya. Their dedication to puja is the hallmark. Aslesha Bali is performed on Aslesha nakshatra in each month. Devotees prefer Shravana masa, Karthika masa, and Margashira masa to perform Aslesha bali at Kukke as they are most auspicious months.
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04. Role of celebrities: The visit by celebrities to this temple created a huge impact on the temple and its income. Ever since the visit of Cricket legend Tendulkar in 2006, there has been a steady flow of celebrities vising the temple and the list includes cricketers famous Ravi Shastri, Venkatesh Prasad, Javagal Srinath, actors Amitabh Bachchan, Shilpa Shetty, Juhi Chawla, members of the Raj Kapoor family, industrialist Vijay Mallya, former PM of Karnataka H.D. Kumaraswamy, and a host of others. others.
Hoy Sala rulers and Vijayanagara kings made solid contribution to this temple. Apart, this temple was visited by the Famous Hindu saint and philosopher Adi Shankara. He stayed here and established a shrine dedicated to serpent deity Vasuki. After the saint's visit, lots of devotees began visiting the temple. The average footfall per day is around 20000 t0 25000 devotees, on the week ends more than 50000. During important festival days roughly 100000 devotees visit this place.
05. Role of Astrologers: You can not set aside the role of professional astrologers who are supposedly good at deciphering your unknown future. No doubt, there are elements of superstitions involved in the belief. No matter what astrologers predict your future, you can not change or rewrite the edit of all pervading god. Seeking remedies is a way of getting rid of negative aspects in our life and it gives self assurance. Countless devotees come here on a pilgrimage on the advice of their family astrologers. Following their advice, they do prescribed parikara at the temple. The famous being ‘Sarpa Samskara’ or ‘Naga Pratishthe’ or ‘Ashlesha Bali’. The temple gets a huge income through such sevas. Devotees have to wait for a long time to book for sevas.
06. Natural ambiance: Located in the middle of idyllic surrounding dominated by hills and lush greenery, the place offers a serene atmosphere for the devotees who come here laden with all kinds of worries about their future. It is a nice place to loosen and be at peace with yourselves. Further, many Hindu mutts and Dharamshala (famous for centuries old Manjnatha temple) are near this place.
https://www.navrangindia.in/2024/02/kukke-subramanya-temple-richest-muzrai.html
https://en.wikipedia.org/wiki/Kukke_Subramanya_Temple
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